

a venture by
river halden
Halden enjoys accumilating behavioral literature to inform his design decisions.
But in the end all he needed to do was be honest about what he actually wants; walk towards people to party.
In a world obessed with tool building, Halden pivots to work with the most valuable resource; people.
Like everyone, he was raised with systems that objectify people instead of meeting them where they're at. From school, to jobs, and even dating apps.
He particularily struggled in understanding or operating any tool, service, or system that he himself didn't create. It was in the abscence of current systems, except the internet, that made him who he is today.
Although he's grateful for how digital traffic has reshaped the world, including his life. Halden argues controlling physical traffic will matter even more.



